This event was designed to introduce the basic functions and benefits of the L.I.F.E. Ultimate Training Mask and how to use it properly, by providing the opportunity for sports shops customers and gym members to have a hands-on experience using the L.I.F.E. Ultimate Training Mask, while giving customers and gym members the opportunity to purchase the L.I.F.E. Ultimate Training Mask and other L.I.F.E. products.